Born and raised in Israel, I have established a distinguished career in data and technology, spanning multiple sectors and continents. My professional journey began as a data engineer in Israel's high-tech industry, followed by a transition into Business Intelligence (BI) project management, where I led data analytics teams. In New York, I further honed my skills by delivering data solutions to top-tier financial institutions, addressing their complex compliance requirements.
This expertise led to my appointment as one of Israel's pioneering Chief Data Officers, first at a leading television company and subsequently at the National Airline of Israel, before advancing to Chief Information Officer. Over four years, I expanded my expertise to encompass IT/OT Applications, cybersecurity, project portfolio management, strategy, infrastructure, and networking.
My passion for AI and analytics has also led me to teach at top universities and represent Israel at MIT's CDOIQ Global Forum in Boston. A significant career milestone was joining Delek U.S. Holdings, where we have unified technology functions, integrating IT, OT, cybersecurity, data, project management, and innovation. This consolidation has optimized operations in the complex downstream and midstream oil and gas sector.
Navigating Challenges and Embracing Innovation
Throughout my career, I have had the privilege of transitioning across diverse industries, including retail, finance, telecom, aviation, high-tech, automotive, and currently, energy. While back-office operations and data management share commonalities across sectors, understanding the unique nuances of each industry is crucial.
Upon entering the oil and gas industry, I employed a meticulous approach to evaluate the alignment of technology with industry standards across various functions. This assessment enabled me to craft a tailored strategy addressing the sector's specific requirements.
In the oil and gas sector, where traditional practices are deeply ingrained, striking a balance between respecting established methods and embracing innovation is vital. For instance, leveraging AI-driven anomaly detection and drone-based inspections enhances our processes without disrupting core operations, demonstrating the potential for innovation to drive improvement in this traditional industry.
Achievements and Future Plans
I am delighted to highlight our significant advancements in operations and back-office functions. Notably, our pioneering use of drones in refineries has been recognized as one of the most innovative projects in the U.S., enhancing safety and efficiency through our expertise and cutting-edge technology.
In the back office, we have made strategic enhancements to our SAP platforms and integrated tools like Coupa and SAC, which have been instrumental in our success. Furthermore, we have developed a first-of-its-kind smart inventory solution, positioning us as a leader in our field. These upgrades have optimized our retail operations and streamlined processes as we prepare for the sale of our retail chain to Oxxo, ensuring that every investment aligns with our strategic objectives and maximizes value.
Looking ahead, our focus will be on bolstering our infrastructure and harnessing AI to drive innovation. Our 2024 objectives include upgrading backup systems, simplifying processes, and advancing our smart refinery project. Additionally, we will develop a comprehensive five-year plan to ensure that our technology investments align with our overall business goals.
Strategies and Insights for Newcomers
For individuals entering a new industry, it is essential to maintain a curious mindset and seek hands-on experience. Immersing oneself in the operational environment, such as visiting refineries and collaborating directly with operations teams, can yield invaluable insights. There is no substitute for firsthand experience and being directly engaged in the field.
Leveraging proven technologies from adjacent sectors can drive progress while ensuring stability. Although the oil and gas industry is often characterized as conservative, embracing innovation can enhance operations while effectively managing risk.
Throughout my career, I have prioritized continuous learning and adaptability to drive innovation and efficiency. At Delek U.S. Holdings, we are committed to sustaining this momentum by harnessing technology to achieve our business objectives and enhance safe and reliable operations.
