William Held, Managing PartnerForward-thinking companies like Strawberry Solar are integral to bringing this state-wide shift, exemplifying how local businesses are instrumental in actualizing the clean energy vision. Strawberry Solar’s expertise in tailored residential solar and battery storage solutions positions it as a change catalyst, aligning with the state’s objectives by offering reliable, cost-effective and eco-friendly energy alternatives.
A key capability it provides to its client base is intelligent battery storage to maximize solar energy usage. It’s not just about harnessing the sun’s power but optimizing its potential. By storing surplus solar energy during peak daylight, when production exceeds immediate consumption, Strawberry Solar ensures the green power is not wasted. Customers can draw on stored energy during peak tariff times, bolstering their energy independence and delivering a tangible impact on their utility costs.
Understanding client needs and objectives enables the company to design optimal energy systems tailored to any home, lifestyle and budget. For the Great Lakes State’s residents seeking control over their energy supply, Strawberry Solar serves as an essential partner for realizing the benefits of renewable solar power paired with robust battery storage systems.
“What makes us reliable is that we’re not tied to any one manufacturer. By not anchoring to specific manufacturers, we can freely select from a wide spectrum of technologies—be it micro-inverters for efficiency, string inverters for cost-effectiveness, various battery storage options for backup power or even integrating EV chargers for the eco-conscious automobile owner,” says William Held, managing partner. “This flexibility is at the core of our operations, ensuring each solar power system is not just installed but is crafted by considering client’s intricate energy needs.”
The process starts with Strawberry Solar obtaining the homeowner’s electricity bill to analyze their usage, provider and roof space. The team then uses industry-leading solar design software Aurora and LIDAR technology to create a detailed digital twin of the roof, factoring inevery nuance of solar exposure and potential shading. The result is a tailor-made solar array design that optimizes the capture and use of solar energy throughout the year. They leverage the same advanced modeling to predict how much energy a homeowner will need to store, and for how long, enabling them to self-consume more of their solar power.
The customization is perfected by Strawberry Solar’s mastery of the evolving landscape of local utility tariffs and the latest battery technology. Its commitment to staying abreast of industry policies and breakthroughs translates into actionable insights for clients, empowering them with the knowledge to make informed decisions about their energy futures.
By not anchoring to specific manufacturers, we can freely select from a wide spectrum of technologies—be it micro-inverters for efficiency, string inverters for cost-effectiveness, various battery storage options for backup power or even integrating EV chargers for the eco-conscious automobile owner
A testament to Strawberry Solar’s prowess is the story of a Detroit-area homeowner who needed reliable backup power for his home office. While a traditional generator was the obvious choice, it clashed with the homeowner’s desire for a quiet, clean energy solution. Strawberry Solar’s answer was a sleek solar panel setup complemented by a Tesla Powerwall battery. This solution gave him clean backup power without noise and emissions. Strawberry Solar delivered the project efficiently in just two months, demonstrating its ability to deliver bespoke services rapidly and responsibly.
The organizational ethos is also mirrored in its choice of headquarters—the Green Garage in Detroit, a co-working community designed with an emphasis on sustainability. This location is a physical manifestation of their values, with features like solar panels, geothermal heating, and superior insulation—echoing Strawberry Solar’s own sustainable practices.
As a company that not only talks the talk but walks the walk, Strawberry Solar’s active involvement with environmental organizations like the Midwest Renewable Energy Association reinforces its role as an ambassador for renewable energy. Its accreditation by the Better Business Bureau (BBB) underlines a reputation for reliability, cemented by recognition from Forbes Home as one of Michigan’s top solar installation companies for 2024.
For homeowners charting a course toward fiscal prudence, autonomy in energy and ecological stewardship, Strawberry Solar emerges as a pivotal ally, illuminating the route to a sustainable and empowered future.


