Henry Wilson, Managing Director; Eliza Charles, CTOCenturean was looking to expand business by making connections with some of the key players in arena. In this pursuit, the company was searching for a suitable marketing partner. This was when Wilson noticed an email from Energy Tech Review, a renowned tech magazine. The email was about featuring Centurean as one of the “Top 10 Smart Energy Solutions Provider.” Intrigued by the fact that a publication in such an industry-leading magazine can help them achieve their goals, Wilson grew curious. Wilson began to research about Energy Tech Review, and was impressed by the content marketing and SEO strategies it had in operation. He decided to go ahead with the idea of having their article published in the magazine. Wilson says, “Energy Tech Review is as an outstanding media platform.”
Energy Tech Review delivered an exemplary write- up highlighting the mission, vision, value proposition, and the uniqueness of Centurean. Energy Tech Review also provided unlimited reprint rights to the profile, which turned out to be just what Centurean needed. The company used the recognition logo and the write-up in its marketing collaterals. “The magazine’s well-experienced editorial team developed an insightful profile, showcasing our portfolio of solutions. The content is specific and streamlined, and properly written,” Wilson comments.
In a short period of time, a word about Centurean’ unique and state-of-the-art networking and infrastructure solutions got out globally. “In totality, the content material and reprints definitely helped us gain clients and also strengthen our relationship with current clients,” remarks Wilson. Noticing the award logo beside the email, companies started to recognize Centurean’ expertise and began collaborating with the company. Energy Tech Review’s content marketing expertise translated into a great success for Centurean and increased their ROI. Energy Tech Review helped Centurean cement its position in the marketplace in a short period of time.
