| |OCTOBER 20238E ERGYTech ReviewIN MY OPINIONGAMIFICATION IN ENERGY RETAILBy Evgueni Iakhontov, Head of IT & Digital (Retail X), Origin EnergyGamification is the use of game-like elements and mechanics in non-game contexts to engage and motivate people to achieve their goals. In the energy retail industry, gamification is increasingly being used as a way to encourage customers to reduce their energy consumption and save money on their energy bills.One way energy companies are using gamification is by offering rewards for energy-saving behaviors. For example, a company may provide a certain number of points for every kilowatt-hour energy saved. These points can then be redeemed for discounts on future energy bills or other rewards, such as gift cards or merchandise. Or through the development of mobile apps and online platforms that allow customers to track and monitor their energy usage. These platforms often use gamified elements, such as leaderboards and achievements, to motivate customers to reduce their energy use.Another way that gamification is being used in the energy industry is through online challenges and competitions. These challenges may involve reducing energy consumption in a certain period or achieving a certain level of energy efficiency. Customers can earn points, badges, and other rewards by participating in these challenges.For example, one energy retailer has developed an app that allows customers to track their energy usage in real time, compare their usage to other customers in their area, and earn rewards for reducing their consumption. The app also includes a virtual rewards store where customers can redeem their earned points for merchandise and discounts on future energy bills.Evgueni Iakhontov
< Page 7 | Page 9 >